Series of video animations, loops.

Ongoing project.


Screens carry images of floating objects in front of landscapes with barely perceptible movements. Advertising industry has identified a category of products with low mental imagery value, in part because it is difficult to imagine using them. To solve the problem, we add to the product a visual background. The reaction of the brain to this type of image is a synthetic operation that involves extracting and applying the qualities of the background to the product in the foreground. Without restraint (either), SENSASS manipulates our beliefs, the mercantile stake aside.

cedric noel
cedric noel
cedric noel

SENSASS

2011